since last Monday,mac makeup, has 57 stores in Japan, the Louis Vuitton Moet Hennessy (LVMH) luxury luggage brand owned by Louis Vuitton (LV), has 23 shops to stop the operation,vibram 5 fingers, in addition, Prada (Prada), Chanel (Chanel), Cartier (Cartier), Gucci (Gucci) and other luxury brands have different levels of close of business. And the sales of luxury goods business in Japan, mostly in the total sales of about 20% or even higher.
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According to foreign media news, the world's leading jewelry brand Tiffany (Tiffany) Chairman and CEO Michael Kowalski (Michael Kowalski) expects first quarter 2011,mac brushes, Group sales in Japan down 15%.
's latest earnings report revealed that the fourth quarter of last year, Tiffany sales rose 12% to 11 billion, while Japan accounted for 18% of global sales. However, the Japanese earthquake and tsunami disaster, Tiffany in the Kanto and Northeast shops were forced to suspend business or shorten the time, some shops and even damaged the sales of these stores accounted for more than half of sales in Japan. Although the management
Tiffany said there can not be expected after the first quarter, sales in Japan, but believe that the Japanese seismic impact on European luxury goods business is also not short.
chief operating officer of the World Luxury Association China Ouyang Kun ), LVMH and other luxury goods, including the high share of business in Japan, the earthquake, many of these luxury goods stores and marketing groups will be affected, while the decline in domestic consumption is also a factor, these effects will last at least one to two years. the proof. Tiffany latest filing shows, thanks to growth in overseas markets, Tiffany fourth quarter profit rose 29%, LVMH total revenue last year, also achieved a record double-digit growth.
but since last Monday, with the LV 23 stores to cease operation, Prada, Chanel, Cartier, Gucci, also closed their doors to different degrees, coupled with follow-up to Japan domestic consumption of luxury goods are expected to decline and consumer desires, the future how to boost the Japanese market is placed in the major luxury goods business in front of a big problem.
Previously, a global management consulting firm McKinsey report predicted that by 2015 China will surpass Japan to become the luxury market, the world's largest luxury goods market. The LV in Japan with the current 57, Tiffany has 56 stores in the circumstances, to far more than the emerging Chinese market.
Ouyang Kun said: end consumer will be affected; the other hand, the impact of earthquakes on the Japanese tourism industry will be transmitted to the high-end consumer market. , 20% are Chinese tourists to buy, but the earthquake on the negative impact of the Japanese tourism industry is bound to make this figure dropped; purchasing agent in Japan will be another metastasis.
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