Shiseido why have just landed a new brand of cosmetics and pharmaceuticals placed such high expectations? The newborn with DQ Dike and what manner to have been rooted in the Chinese market, drug store for 12 annuals Vichy Commander?
Shiseido
2005, the Shiseido in Japan brought its problems as dry skin drug and cosmetic brands - Fei Luze FERZEA first came to China, the Brand focused aboard price among 100 to 150. At the period, Shiseido said to the medium in lofty profile, Fei Luze, through its deputies Famalinke drug stores in China sales aisles, and declared in Beijing, Shanghai, Shenyang, Dalian, Nanjing and additional cities a total of 550 7 point of bargain sale. After high-profile prologue is Feilu Ze's heard from since, has been difficult to detect Fei Luze public information. Shiseido cosmetics market is like in the drug threw a stone, merely did no stir anyone waves. In compare, L'Oreal Group's Vichy to the Chinese market since 1998 has yet surpassed 1.5 billion in 2008 sales.
Shiseido are not willing to come behind later 4 years, this time it was brought brand new cosmeceutical DQ Dike, and demanded that this brand will be the first through the pharmacy channel in the Chinese market. It ought be famous that the new office Shiseido Maeda, premier of the media, Shiseido the afterward three years is discerned as the opener to development. Shiseido why have just landed a new brand of cosmetics and pharmaceuticals placed so many wish? The newborn with DQ Dike and what means to have been rooted in the Chinese market, drug store for 12 years Vichy Commander?
drug store is the right way
why the drug store market, Shiseido launched a new brand? First, the Chinese drug store market in recent 5 years of lusty growth, experts foresee that at 2011, China's drug store market share from the new 20% to 40%, the total market of up to 480 million. As today's market, drug store cosmetics market in 1998,vibram 5 fingers, the common, urban women in China in 1998 to buy cosmetics per capita percentage of 23.6%, and have immediately close to 100%. Like Shiseido (China) Investment Co., Ltd. General Manager Masashi Kamada mentioned, Competition is already a tendency to manner one oligopoly, Shiseido tin merely wept with repent. below the sales channels of skin concern productions in China emulated by ministry stores, supermarkets,mac makeup wholesale, specialty. Maeda new office, said: Although Vichy in 1998 the Currently holds 60% market share in the three major international drug store brand, Vichy, La Roche-Posay and Avene,mac makeup, and there are numerous servant companies clamoring to enter drug store market,mac brushes, but some log of the relatively small, they enter the districts functionality is broken down, such as: Jahwa (33.50,0.03,0.09%) merely in Shanghai, Zhejiang, Jiangsu, introduced a price of three 88 moisturizing breast products, prefer than the international drug and pulchritude brands covers entire the categories in the skin attention products: skin concern water, skin cream, skin cream, facial cleanser, solitude protection milk, skin conditioning condensation, elimination pox marrow, Essence fine pores, whitening mask and firming eye cream and so on. Currently this market is in no way creature entirely competitive, the market phones for more sophisticated market participants, to do a colossal drug store market. While carrying a huge capital strength, and a centenary of experience in product and action of the Shiseido brand is nice to play this character, while the share market profits.
along apt international practice, while a region's per capita year proceeds in 3000 dollars, namely the entry of deduct supermarket; to 6,000 greenbacks, is the convenience store into the phase; The drug store entry period , which is almost $ 12,000; and per capita GDP of 15,000 U.S. dollars, went to the pill store mall rumble. Many people in the manufacture that 2016 will be the drug store mart, manhood, Shiseido fired a current drug store in 2010 and this coincides with the mark.
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